The reason why we find criticism difficult to handle is because it immediately places us in a position of inferiority in the speaker’s eyes – just as Yosef’s dreams placed his brothers in a position of inferiority. What ensues, like in the story of Yosef, is essentially a power struggle. We, like Yosef’s brothers, resent and resist our relegation to an inferior position, which of course entails resisting the call to change.