Who is Targeted by the Theological Display of the Plagues in Egypt?

Moshe must lead the nation in a process of building faith in God, and the means that was chosen in order to fulfill this theological mission is Pharaoh. Pharaoh's starting point, his stubbornness, and his refusal to view the wonders that are occurring before his very eyes as proof of the existence of a God who rules over creation, are what make him a perfect model for the building of the nation's faith, layer by layer. Pharaoh's gradual acknowledgment of God leads to a parallel process of the building of faith amongst his spectators - Am Yisrael.